Is BNI right for you

Why BNI could be your business’ secret weapon.

In todays competitive market, businesses are constantly seeking more efficient and effective ways to attract customers and fuel growth. While traditional marketing strategies still hold value, one approach quietly gaining traction is harnessing the power of referral networks. And the most powerful referral network both here in Adelaide and globally, is BNI (Business Network International).

More and more businesses are realising that building strong referral relationships is not just beneficial; it can be one of the smartest business decisions they make. But with so many networking options available, choosing the right one can be overwhelming.

Do any of these sound familiar:

  • Are you comfortable with your current situation and have no desire to take your business to the next level?
  • Do you feel like you already know everything you need to succeed and aren’t open to new ideas from your peers?
  • Do you prefer to be a lone wolf, rather than collaborating and co-creating with others for mutual success?
  • Are you a free spirit, actively avoiding even the remotest amount of structure in your life?
  • Or maybe you regularly achieve great outcomes from attending large, busy networking events where virtually everyone is selling, and no one is buying?

If you answered yes to any of the above, then BNI probably won’t suit you.

But heres why BNI might be the perfect fit for your business.


A global leader in referral networking.

BNI isnt just any networking group; its the worlds most successful, boasting over 318,000* members, generating $22.1 billion* USD in referred business annually.

Our vision? To “Change the way the world does business,” with a clear mission to empower members to grow their businesses through a structured, positive, and professional referral program.

So, what makes BNI different? Several key factors set us apart:

  1. Structured approach: Forget aimless networking. BNI events follow a structured format that ensures everyone gets heard and maximises opportunity. Each member gets a chance to present their business, share ideal referral partners, and connect with fellow professionals.
  2. Givers Gain® philosophy: The core principle of BNI is Givers Gain®. By focusing on giving valuable referrals to others, you naturally build trust and establish yourself as a trusted resource, paving the way for reciprocal referrals to your business.
  3. Quality connections: Unlike some networking groups, BNI chapters have strict membership criteria. This ensures you connect with qualified, ethical business professionals who genuinely want to help each other grow.
  4. Ongoing support and development: BNI is more than just a weekly catch up. Youll gain access to ongoing training, educational resources, and networking events, empowering you to hone your business acumen and strengthen your referral skills.
  5. Global reach: With over 11,057* chapters worldwide, BNI opens doors to a global network of potential referral partners, exponentially expanding your reach and potential customer base.

Is BNI right for you?

If youre a business owner, consider these benefits, especially if you’re seeking to:

  • Increase qualified leads and referrals: BNI members typically experience a 20% increase in business within the first year.
  • Build meaningful relationships: BNI fosters a supportive and collaborative environment where you can connect with like-minded professionals.
  • Develop your referral skills: Through training and practice, youll learn how to give and receive high-quality referrals effectively.
  • Boost your brand awareness: Gaining exposure within your BNI chapter and potentially to a global network enhances your local and international visibility.
  • Access valuable resources: BNI provides members with a wealth of educational materials, tools, and support systems to aid your business growth.
  • Develop your personal development skill set: Engaging with a supportive network boosts self-confidence and can fuel your personal development journey.

Ultimately, the decision to join BNI is yours. But considering the proven track record, structured approach, and focus on meaningful relationships and connections, its an opportunity definitely worth exploring. Take the first step and visit your local BNI Adelaide CBD & South event to experience the power of a true referral network.

Building strong relationships and giving generously are at the heart of BNIs success. If youre ready to embrace this philosophy and unlock the power of a global network, BNI could be the key to propelling your business to new heights.

*As of January 2024.

Let’s talk!

If you’d like to know more about BNI, or some help in finding the right networking event for your business – please fill in the form below.  One of our Executive Team will be in touch within 1 business day to help.