BNI (Business Network International) has long been a trusted resource for business professionals seeking to expand their network and generate referrals. Traditionally, membership has revolved around local, in-person groups, fostering connections within a specific geographic area.
However, the introduction of a new online group by BNI Adelaide CBD & South poses the question: Does location still matter, and can the benefits of BNI be reaped in an online setting?
We explore the benefits and constraints of a traditional group versus an online option.
1. BNI in-person groups.
The power of proximity.
Cultivating relationships with clients and referral partners within your immediate area is paramount for some professions. Local BNI groups provide a platform to connect with these businesses.
Imagine a plumber building trust with a real estate agent in their area or a local marketing agency forging a strong connection with a nearby restaurant. These face-to-face interactions can be invaluable for businesses that rely on geographically specific clientele.
Finding your niche
Brick-and-mortar groups offer a distinct advantage: the opportunity to connect with industry specialists in your local area. These connections can be invaluable for businesses seeking referrals from local specific industry professionals.
As an example, a financial advisor in a local group might connect with a lawyer specialising in estate planning, creating a mutually beneficial referral partnership. Or a property manager is more likely to refer to trusted tradespeople within the same group.
Pros
- Increased chance of finding industry-specific referral partners.
- High chance of encountering referral partners serving your target audience.
- Face-to-face interaction fosters deeper connections and trust with fellow members.
- The in-person setting creates a sense of peer accountability among the group.
- Informal interactions and social events can lead to stronger personal bonds.
Cons
- Limited reach for businesses that don’t rely on local clientele
- May involve travel / car parking expenses
- Members cover their share of venue / catering related expenses (not applicable for online networking)
- Less flexibility for those with busy schedules
- Limited pool of professionals compared to a global network.
2. BNI online groups.
The online edge
Following demand from digital natives, BNI Adelaide CBD & South is offering a ‘borderless’ BNI opportunity for South Australians and beyond. While the rest of the BNI structure and event format remains predominantly the same, challenges with travel time, parking and venue expenses are no longer, with weekly meet-ups taking place exclusively via Zoom.
A world of potential
The online group, BNI Virtual Trailblazers, is potentially a game-changer for busy professionals or those with limited time for in-person events. It transcends geographical boundaries by opening doors to a broader network of potential referral partners.
For many professions, your ideal referral partner could be located anywhere. BNI Virtual Trailblazers allows you to tap into this global network. Imagine a graphic designer in Adelaide connecting with a specialist web developer in Queensland and a copywriter in Perth…partnerships that may not have been possible through a local group.
Pros
- A greater pool of potential referral partners across the globe.
- Attend events from anywhere with an internet connection.
- Connect with a broader range of businesses not limited by location.
- Significantly lower financial investment due to no venue costs.
- Save time and money with no travel time or parking fees.
Cons
- Lacks the in-person connection and local focus of traditional groups.
- Building rapport and trust can be more challenging for some in an online environment.
Ultimately, the best fit for your business goals depends on your specific needs. A traditional group might be ideal if local connections and industry expertise are essential.
The online group presents a compelling option for those prioritising flexibility and a global reach.
The good news? BNI Adelaide CBD & South offers both avenues for growth. Consider exploring local in-person groups and the new online group to decide how best to maximise your networking potential.
Let’s talk!
If you’d like to know more about BNI, or some help in finding the right networking event for your business – please fill in the form below. One of our Executive Team will be in touch within 1 business day to help.